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SMT topics in focus

You can find our comprehensive guide for your automation plans here

ASM IMPACT release summer 2022
All highlights of our latest innovations can be found here


SMT topics in focus

You can find our comprehensive guide for your automation plans here

ASM IMPACT release summer 2022
All highlights of our latest innovations can be found here

Usage of our web sites

In addition to our general privacy statement, which you can access at this link, you will find here, especially for the use of our website, further information on data protection.

If definitions from the general privacy policy should be specified or regulated differently here, the information contained in these topic-related privacy statement is given priority.

Section 1 Collection of personal data during visits to our Web site (including cookies)

1) When you use the Web site for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our Web site, we collect the following data, which is technically necessary for us to display our Web site to you and to guarantee stability and security (the legal basis for this is Article 6, Paragraph 1, Point f GDPR):

  • IP address
  • Date and time of the query
  • Time zone difference from Greenwich Mean Time (GMT)
  • Content of request (actual page)
  • Access status/HTTP status code
  • Data volume transferred on each occasion
  • Web site from which the request is received
  • Browser
  • Operating system and its user interface
  • Language and version of the browser software

The data collected will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of data collection for provision of the Web site, this applies when the respective session has ended.

2) In addition to the collection of the aforementioned data, cookies are stored on your computer when you use our Web site.
Cookies are small text files assigned to the browser you are using and that are stored on your hard disk. Through these, certain information is passed to the party that sets the cookie (in this case, us). Cookies cannot run programs or transmit viruses to your computer. They serve to make the Web offering more user-friendly and efficient.

3) Use of cookies:

a) This Web site uses the following types of cookies, the scope and function of which are explained below:

  • Transient cookies (see b)
  • Persistent cookies (see c).

b) Transient cookies are automatically deleted when you close your browser. These include, in particular, session cookies.
These store a "session ID", which allows the various requests from your browser to be assigned to a single common session.
This allows your computer to be recognized when you return to our Web site. Session cookies are deleted when you log out or close your browser. The legal basis for processing using these cookies is Article 6 Paragraph 1, Point f of the GDPR, with our legitimate interests arising from ensuring the functionality of our Web site.

c) Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete cookies at any time using the security settings of your browser.

d) You can configure your browser settings according to your wishes and, for example, refuse acceptance of third-party cookies or all cookies. Please note that in this event you may not be able to use all functions of this Web site.

e) As a result of the use of Google Analytics, we also use cookies on our Web site for reach analysis (see Section 8 for more details).

Section 2 Links to other Web sites

Our Web sites contain links to other Web sites. We are not responsible for the data protection policies or the content of these other Web sites.

Section 3 Use of Google Analytics

1) This Web site uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer to help the Web site analyze how you use the site. The information generated by the cookie about your use of the Web site (including your IP address) will generally be transmitted to and stored by Google on servers in the United States. If IP anonymization is activated on this Web site, your IP address will, however, within Member States of the European Union or other parties to the Agreement on the European Economic Area, be truncated by Google beforehand. Only in exceptional cases will the full IP address be sent to a Google server in the United States and truncated. On behalf of the operator of this Web site, Google will use this information for the purpose of evaluating your use of the Web site, compiling reports on Web site activity for Web site operators and providing other services relating to Web site activity and Internet usage.

2) The IP address transferred by your browser within the scope of Google Analytics will not be associated with any other data held by Google.

3) You can prevent the storage of cookies by selecting the appropriate settings in your browser software. However, we would like to point out that if you do so, it may not be possible for you to make use of the full scope of all this Web site's functions.
You can also prevent the data generated by the cookie and related to your usage of this Web site (including your IP address) from being conveyed to and processed by Google by downloading and installing a browser plug-in available through the following link:

4) This Web site uses Google Analytics with the extension "_anonymizeIp()". This causes IP addresses to be truncated before they are further processed, meaning that it is not possible for them to be associated to a single person. If the data collected about you can be associated with a single person, this association is immediately excluded, hence immediately deleting the personal data.

5) The legal basis for the use of Google Analytics is Article 6, Paragraph 1, Point f GDPR. We use Google Analytics in order to analyze the way in which our Web site is used and to improve the Web site on a regular basis. The resulting statistics allow us to improve our content and make it more interesting for you as a user. These purposes form our legitimate interest in processing personal data pursuant to Article 6, Paragraph 1, Point f GDPR. In respect of the exceptional cases where personal data is transmitted to the United States, Google has signed up to the EU-US Privacy Shield,

6) Third-party information:

Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
Terms of use:,
Data privacy overview:, and the privacy policy:

Section 4 LinkedIn Insight Tag
Our website uses the conversion tool "LinkedIn Insight Tag" from LinkedIn Ireland Unlimited Company. This tool creates a cookie in your web browser which enables the collection of the following data, among others: IP address, device and browser properties and page events (e.g. page views). This data is encrypted, anonymised within seven days and the anonymised data is deleted within 90 days. LinkedIn does not share any personal data with ASMPT SMT, but offers anonymised reports on website audience and display performance. In addition, LinkedIn offers the possibility of retargeting via the insight tag. ASMPT SMT can use this data to display targeted advertising outside its website without identifying you as a website visitor. Further information on data protection at LinkedIn can be found in the LinkedIn privacy policy.
LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To deactivate the Insight tag on our website ("opt-out"), click here.

Section 5 Use of the Facebook Pixel

a) Furthermore, on our website we use the so-called "Facebook Pixel" of Facebook Inc. ("Facebook"). This enables users of our website to be shown interest-related advertisements ("Facebook ads") when they visit the social network Facebook or other websites that also use this method. Through the Face-book pixel, your browser automatically establishes a direct connection with the Face-book server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and inform you accordingly according to our state of knowledge: Through the integration of the Facebook pixel, Facebook receives the information that you have clicked on one of our advertisements or have called up the corresponding website of our Internet presence. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible that the provider will learn and store your IP address and other identifying features.

b) With the use of the Facebook pixel, we pursue the purpose of displaying Facebook ads placed by us only to those Facebook users who have also shown an interest in our website. With the help of the Facebook pixel, we want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. Furthermore, with the help of the Facebook pixel, we can track the effectiveness of Facebook ads for statistical purposes by seeing whether users were redirected to our website after clicking on a Facebook ad. The legal basis for the use of the Facebook pixel is Art. 6 para. 1 lit. f DSGVO.

c) Information from the third-party provider: Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA;; further information on data collection:,

Section 6 Other functions and content on our Web site

In addition to its use purely as a source of information, our Web site offers a range of different services that you can use if they are of interest to you. In order to do this, you will usually have to provide additional personal data, which we use to provide the relevant service and to which the principles of data processing as laid down in the requirements of the GDPR also apply.

a) Newsletters
Our Web site allows you to subscribe to a newsletter free of charge. When you register for the newsletter, the data you
enter in the form is transmitted to us. This applies to the following items:
– Email address
– Last name
– Company
– Country

You also have the option of sending us your title and first name if you wish.

This data will be used exclusively for the purpose of sending the newsletter. If the data is used for other purposes, this is done anonymously.

The legal basis for processing this data after users subscribe to the newsletter is Article 6, Paragraph 1, Point a GDPR, provided that the user has given consent.

The user's email address is collected to allow the newsletter to be delivered.

The collection of other personal data within the registration process serves to prevent misuse of the services or the email address used and to address you personally in the newsletter.

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. The user's email address will therefore be stored for as long as the subscription to the newsletter is active.

You can revoke your consent at any time with future effect without incurring any costs other than transmission costs at basic tariff. In particular, you have the option of cancelling your subscription and unsubscribing from the newsletter.
You will find a link to unsubscribe in each newsletter.

b) Email contact

You can contact us via the email addresses for our contact persons provided on our Web site. In this event, the sender's email address, the senders IP address and the content data of the email are processed. The legal basis is Article 6, Paragraph 1, Point f GDPR, whereby we have a legitimate interest in answering the associated contact inquiries. In this context, no data will be passed on to third parties. The data is used exclusively for processing the conversation.

c) Registration

You also have the opportunity to register on our Web site. In this event, the following information you provide will be processed:
– Title
– First name, last name
– Company, department
– Work address
– Work phone number and email address
– User name and password

The data will be processed to give you access to the ASMPT SMT tools including our WebShop for customers.

The processing takes place on the basis of Art. 6 (1) sentence 1 letter b or f GDPR and is necessary for the execution of a contract, or serves our legitimate interests as a contact person for our customers for a quick and easy access to our tool.

d) Use of social media plug-ins

In some cases we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly monitored.

e) Promotions, competitions, contracts and similar services

Furthermore, we may pass on your personal data to third parties if we offer special promotions, competitions, contracts or similar services in collaboration with partners. You can obtain more detailed information on this when you enter your personal data or at the bottom of the description of the relevant offering.

If our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you of the consequences of this in the description of the offering.

Section 7 No obligation to provide

You are neither contractually nor legally required to provide us with your personal information. However, should you, for example through technical measures, preventing us from receiving data required for the use of our website, it is possible that you will not be able to use our website, or only to a limited extent.

In the case of ordering a newsletter or sending a request, there is also neither a contractual nor a legal obligation to provide the data. However, if you do not to provide the data it may result in us not sending you a newsletter or responding to your contact request

Best-in-class solutions

As the industry’s technology leader, ASMPT offers a broad portfolio of best-in-class products. Our solutions stand out with their perfect interaction of hardware, software and service components – powerful, smart, and ready to raise your production to a new level.

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