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Business Growth


ASM Assembly Systems Expands Americas Service Organization

ASM Assembly Systems today announced that it has appointed Nicolas Leon to the position of Senior Manager of Field Service, Americas to oversee the company’s growing installed base in the region. Previously ASM West Coast Service Manager, Leon brings 14 years of experience with ASM, having served in various capacities within the company including applications engineering, project management and field service. In his new role, Leon will head up the company’s expansive 57-member service engineering team supporting Latin America, the United States and Canada.

“Not only has our customer base grown significantly, but the ASM portfolio has seen impressive development in recent years,” Leon says, noting the addition of several new systems for mid-speed and high-speed placement, the newly-launched DEK TQ print platform, ASM’s ProcessLens 5D SPI inspection system and numerous software solutions. “Manufacturers across the volume spectrum are increasingly choosing ASM and our service team has appropriately expanded to meet this welcome demand. In addition to my new role, we have recently added six additional and well-qualified service engineers to our team.”

With multiple new platforms and software in the ASM portfolio, Leon aims to standardize training of service personnel to ensure what he refers to as ‘Service 4.0’, a lean and efficient methodology for troubleshooting issues and tapping into the latest technology for quick resolution of operational challenges and implementation of routine maintenance checks. With a suite of innovative online and virtual reality assistance tools that are part of the company’s recently-launched ASM Academy offering and its Remote SmartFactory, service technicians can offer remote assists and on-site customer personnel can leverage online resources for more cost-effective and time-efficient solutions. In-person service visits are far more productive, as the diagnosis has often occurred prior to the live service call.

“Without question, ASM leads when it comes to comprehensive Industry 4.0 solutions,” explains Leon, underscoring that the company not only provides these capabilities to customers, but implements them internally as well. “Our own manufacturing protocols integrate Industry 4.0 principles, as does our service portfolio. The service team prides itself on leveraging modern capability to deliver the greatest efficiency, so our customers experience maximum uptime.”

All ASM Americas service personnel undergo rigorous training that naturally includes the entire ASM product portfolio, as well as process education via strategic partners like the Rochester Institute of Technology (RIT) and service agent Technica, where access to complete assembly lines and expert technologists delivers insight competitive service teams may not necessarily embody. As a case-in-point, ASM has been tapped to lead the effort for three customer greenfield sites, where full implementation of ASM Industry 4.0 tools, ASM platforms and other supplier equipment will be managed by the ASM Americas service team. This type of holistic systems integration is only achievable due to the technical depth of the ASM service staff.

Leon, who holds a BS in Electrical Engineering and a minor in Microelectronics from Georgia Institute of Technology, is multi-lingual with fluency in English, Spanish and Portuguese. He is based in ASM’s Suwanee, GA Americas headquarters.

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